Why We Created The AIVS Media Flywheel

Jan 04, 2025

"I’ve spent years mastering my skills, building expertise, and delivering solid results. So why does it feel like I’m invisible and struggling, while someone with less experience is thriving?"

Sound familiar? If you’ve ever felt this way, you’re not alone. 

Why Some Experts Still Struggle

Here’s the truth: being amazing at what you do isn’t enough to get noticed.

People don’t automatically recognise your talent or hard work—they only notice what’s visible.

Many experts get so caught up in their work that they don’t think about how to share it with others. Or they wait until everything is perfect before putting it out there.

But here’s the kicker: impact comes from visibility, not perfection.

The key to getting noticed is to commit to a mindset shift and start sharing your ideas consistently. Put them out there, get feedback, and tweak them along the way. That’s how you gain visibility and step into the spotlight you deserve.

The good news is...There is a new way. That's we invented the AIVS Media Flywheel.

To help experts like yourself get noticed, we created the AIVS Media Flywheel. This is a publicity process that embraces the human-AI interaction, so that we can make AI our ally in this visibility game. 

Every time you spin this media flywheel, you build momentum. The more you spin, the easier it gets to be seen, heard, and recognized for your talent.

How the AIVS Media Flywheel Works

Here’s how you can use the Flywheel to go from invisible to unstoppable:

  1. Set Your Goals
    Human- First, figure out what you want. Is it more people knowing about your skills? Landing an opportunity? AI can help you figure out the best path, and you decide what feels right for you.

  2. Find the Right People
    AI helps you discover journalists, bloggers, or influencers who can help tell your story. Then, you add a personal touch by learning about them and making a connection that feels genuine.

  3. Write Your Pitch
    A pitch is like a message that explains why your story matters. AI helps polish it, but the heart of the message—your passion and personality—comes from you.

  4. Send Your Pitch
    This is where you take action. Send your pitch to the right people and make it authentic. People respond to genuine messages!

  5. Follow Up
    Don’t stop at sending your pitch. Follow up politely and keep the conversation going. Building relationships is key.

  6. Think of New Ideas
    If your first pitch doesn’t land, don’t worry. AI can suggest new angles, and you can get creative with fresh ways to tell your story.

  7. Track Your Wins
    When you get featured or noticed, AI keeps track of it for you—like mentions on social media or articles written about you.

  8. Share Your Wins
    Don’t let those wins sit there! Turn them into Instagram posts, tweets, or even a cool video. Share them with your audience to build more momentum.

  9. Improve and Spin Again
    Each time you go through the Flywheel, it gets easier. AI learns from what worked and suggests ways to do it better. You refine your approach and keep building visibility.

Why the AIVS Media Flywheel Works

The AIVS Media Flywheel is a loop that keeps building momentum. No effort is wasted because every single digital asset serves as a credibility marker that stacks up.

AI helps with the boring stuff—data, tracking, and ideas—while you focus on being creative, authentic, and visible.

Take the First Step

If you are still feeling invisible despite your skills, this is a PROVEN process to change that.

The AIVS Media Flywheel helps you show the world what you can do by making AI your ally in publicity. 

Start spinning the wheel, and watch how quickly you become the go-to expert everyone’s talking about. 🌟 We have your back. Want a personalised roadmap to becoming recognised and celebrated as an expert? Book a 1:1 FREE Strategy Call here!